Short Course on Tips – Getting to Square 1

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Increasing Awareness and Understanding About Call to Action Marketing

A call to action marketing (CTA marketing) is a type of advertising or selling campaign designed in encouraging an immediate sale or prompting an immediate response. It uses words, phrases or sentences which can be incorporated into advertising messages, sales scripts or web pages, encouraging customers to take immediate action. Basing on marketing strategies, a call to action is an instruction forwarded to the audience which is uniquely designed in provoking an immediate response, using an imperative verb such as “contact us now”, “to find out more” or “feel free to visit us”. Other forms of CTA taglines involve using strong reasons why customers should avail a product or service immediately such as an offer that is only available in a limited period (e.g. ‘this is a limited time offer only’ or ‘offer will expire soon’) or a special deal accompanied by a time constraint like “order before midnight to receive a free gift”.

Providing customers with compelling reasons to purchase immediately rather than deferring purchase decisions is the key to a powerful call to action. A CTA can be a demanding or non-demanding request like “watch this video” or “choose a color”. Direct marketing companies are specifically using CTA on their brochures, catalogs, flyers, and email campaigns to show consumers how to take the next step further, creating a sense of urgency surrounding an offer. It has long recognized by successful sales representatives that specific words, phrases, and sentences are able to elicit desirable responses from prospective buyers, so CTA are commonly incorporated in the best lines of the most effective sales scripts. In web design and development, a CTA can be a button, a banner or some type of text or graphics on a website that prompts an online user to click it, and to continue down a conversion funnel which is a very important part of inbound marketing.

There are three things in common among call to action lines which are no obligation statements, instructing people what to do next and encouraging people to respond to a positive way. In order to reduce or remove the risks involved, direct marketing companies use no obligation statements, and they are usually encouraging a free trial instead of a purchase. CTA utilizes a standard direct response, not leaving a room for people to wait or think about your offer. Today, consumers are more comfortable responding to digital offers so you do not really need to provide the instructions unlike the traditional method. You can always visit our website or homepage for related marketing methods such as social media marketing and digital marketing.